01Information We Collect
We collect information you share with us directly, such as when you visit our showroom, enquire about a design, request a valuation, place a custom order, or get in touch through our website, phone or WhatsApp. This may include:
- Your name, phone number, email address and residential address
- Identity and address proof where required for billing or high-value transactions
- Purchase history, item preferences, ring/bangle sizes and design requests
- Details you share for repairs, resizing, old-gold exchange or custom orders
- Payment and billing details processed for your purchase
02KYC & High-Value Purchases
In line with applicable Indian regulations governing jewellers and high-value cash transactions, we may be required to collect and verify identity documents such as PAN or Aadhaar for purchases above the threshold prescribed by law. This information is collected solely for statutory compliance and billing accuracy, and is not used for any marketing purpose.
03How We Use Information
Information collected is used to:
- Process purchases, exchanges, repairs and custom orders
- Issue hallmark-compliant bills and maintain purchase records
- Contact you regarding order status, appointments or after-sales service
- Share updates on new collections or festive offers, where you have consented to receive them
- Comply with GST, hallmarking and other statutory obligations applicable to jewellers
04Sharing of Information
We do not sell or rent your personal information. It may be shared only with:
- BIS-recognised hallmarking centres and certification agencies, where necessary for certification
- Payment processors and banks solely to complete a transaction
- Government or regulatory authorities where disclosure is required by law
- Service providers assisting us with logistics, SMS/email communication or website hosting, under confidentiality obligations
05Cookies & Website Data
Our website may use basic cookies and similar technologies to remember your preferences and understand how visitors use our pages, so that we can improve navigation and content. You can control or disable cookies through your browser settings; some parts of the website may function differently as a result.
06Data Security
We maintain reasonable physical, administrative and technical safeguards to protect the personal and transaction information you share with us, including restricted access to customer records and secure storage of billing documents. No method of storage or transmission is completely secure, and we continually review our practices to reduce risk.
07Data Retention
We retain purchase, billing and KYC records for as long as required under applicable tax, GST and other statutory requirements, and other personal information for as long as necessary to serve you or as you direct us to retain it.
08Your Choices & Rights
You may ask us to update inaccurate information, opt out of promotional messages at any time, or request details of the personal information we hold about you, subject to our statutory record-keeping obligations. Requests can be sent to us using the contact details below.
09Children's Privacy
Our showroom and website are intended for use by adults making jewellery purchases. We do not knowingly collect personal information from children, except where a parent or guardian shares it on the child's behalf, such as for a gifting purchase.
10Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The "Last updated" date at the top of this page will indicate when the policy was last revised.
11Contact Us
For any questions about this Privacy Policy or how your information is handled, please reach us at our showroom address below, or write to us using the contact details on our website.